Using A/B Testing to Optimize Webpage Content Value
Most retailers believe they only have so much "prime real estate" on their websites to attract shoppers’ attention. There have been quite a few research studies published on the web about this topic...
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iGoDigital 2010: A Year in Review
It’s hard to believe another year has come to a close. In 2010, personalization continued to evolve into an important game changer in retailer's tool boxes. We’d like to take a moment to share with you...
View ArticleHow the psychology and behavioral cues of your website can impact conversion...
What makes a consumer decide to browse and buy on one web site and click off another's home page? Psychological and behavioral cues play a big role. These are the same cues that drive basic human...
View ArticleGuest Post for Xemion.com: The Mobile Explosion – The Device Changing the...
This post is written by Rachel Modiano, Director of Marketing for iGoDigital. Originally featured on Xemion.com Blog. See the Original Post The Mobile Explosion – The Device Changing the Face of Retail...
View ArticleEcommerce—the shining star of Q1 growth
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Mischief Managed - What retailers can learn from Harry Potter
Friday July 15th 2011 marked the end of my childhood. For those of you who aren’t familiar with the monumental event that happened this day, the final Harry Potter movie was released. Now, Harry and I...
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Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized...
It’s a fact: Increasing the lifetime value of each consumer increases profits. Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective to make current customers more loyal than to spend money...
View ArticleBlack Friday and Cyber Monday Increases by 30 Percent Over 2010, Reports...
The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and...
View Article2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years(Indianapolis, Ind. – January 24, 2012)– The U.S. online retail industry experienced strong growth...
View ArticleiGoDigital Devours The Big Apple
A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to...
View ArticleBeyond the Buzz: What Personalization Really Means
Have you ever noticed all of the buzz words flying around today in the eCommerce Industry? Words like: Optimization Big Data Behavioral Targeting Personalization Retargeting Strategy A Double-Edged...
View ArticleMerry September! - A 2012 Holiday Outlook
You will hear two different sentiments starting around this time of year..."...are they serious? It's only September!?!"...or..."It's almost the end of September and how are we going to get everything...
View ArticleWhat Makes iGoDigital Different
Every retailer we talk to has the same goal: they seek to increase web sales and increase retail sales overall. How each of them choose to reach this goal varies. iGoDigital's founding mission...
View ArticleTwo approaches to creating a guided selling tool
Here at iGoDigital, one of the first orders of business we undertake when we bring on a new guided selling client is the discovery process. We have found this process to play an integral role in the...
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4 Things Every Retailer Ought to Know About Mobile
What if you were to find out that 80% of your consumers were consulting with just one of your in-store sales representatives before they made a purchase decision? One. For starters make sure to give...
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